How do I get more App Store and Google Play page visitors to install?
Most visitors decide from the icon, first screenshots and rating. Small changes there move install rates.
- Plenty of page views, few installs.
- What should screenshots show?
- Do preview videos help?
Check page-to-install rate in App Store Connect and Google Play Console. Make the first two screenshots show the outcome users want, with short captions, not a list of features. Keep the subtitle or short description specific, show a strong rating and test changes with product page optimization on iOS and store listing experiments on Google Play.
What to test
| Element | Test idea |
|---|---|
| First screenshot | Outcome versus feature |
| Captions | Benefit versus description |
| Icon | Simpler versus detailed |
| Preview video | With versus without |
How we look at it at ShoutEx
We design screenshot sets, write store copy and run tests. Our screenshot guide and store listing experiments go deeper.
- Feature-list screenshots.
- No tests.
- Generic subtitle.
- Ignoring low ratings.
- Outcome screenshots.
- Native store tests.
- Specific copy.
- Ratings managed.
What developers and the app stores say
Here is what developers and platforms say.
Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll design and test your store pages.
Book a call →Follow-up questions
How long should tests run?
Until results are clear, often a few weeks.
Do localized pages help?
Yes, in markets you target.
Does the icon matter?
More than most teams expect.