How do I use custom product pages and store listing experiments to match each ad campaign?
An ad about one feature that lands on a generic store page loses people. Matching pages keep the promise.
- Our ads promote different features.
- What are custom product pages?
- Does Google Play have the same?
On iOS, create custom product pages with screenshots and text that match each ad theme, and link them from Apple Ads and other campaigns. On Google Play, use custom store listings for audiences or countries and store listing experiments to test. Match the first screenshot to the ad's promise. Compare install and trial rates by page.
Map campaigns to pages
| Ad theme | Store page |
|---|---|
| Budgeting | Page leading with budgets |
| Bill reminders | Page leading with reminders |
| Couples | Page leading with shared accounts |
How we look at it at ShoutEx
We plan campaign themes, build matching pages and measure them. Custom product pages covers setup.
- Every ad to the default page.
- Pages that don't match ads.
- No per-page tracking.
- Too many pages to maintain.
- One page per main theme.
- Matching first screenshot.
- Install rate by page.
- Regular cleanup.
What developers and the app stores say
Here is what developers say.
Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll build matching pages and measure them.
Book a call →Follow-up questions
How many custom pages?
One per major ad theme.
Do they help organic search?
Mostly for paid and linked traffic.
Can we use them in emails?
Yes, with their links.