What do marketing and automation cost an electrical contractor, and how do I judge payback?
There's no single price. These are the parts and how to judge them.
- What should we spend?
- Why do quotes vary?
- How do we measure payback?
Costs fall into field service software and add-ons, setup of automations and pages, ad spend for Google Ads and LSAs, ongoing marketing and support. Judge marketing on cost per booked job and revenue by source, and automation on missed calls recovered, quotes closed and office hours saved. Agree the measure first.
The parts
| Part | Judge it on |
|---|---|
| Software add-ons | Calls answered, hours saved |
| Setup | Before and after numbers |
| Ad spend | Cost per booked job |
| Marketing work | Revenue by source |
| Support | Automations working |
How we look at it at ShoutEx
We scope in writing, agree measures and start with the highest-return piece.
- Quotes without scope.
- No measure.
- Long contracts upfront.
- Provider-owned accounts.
- Written scope.
- Agreed measures.
- Small first project.
- Your accounts.
What electricians and safety authorities say
Here is what contractors say.
Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll scope the work and agree how to measure it.
Book a call →Follow-up questions
Should ad spend be separate?
Yes, paid directly by you.
Are software prices in USD?
Many are. Check currency.
Do you do retainers?
Scope first. Then we agree the format.