How do I position my consultancy so I'm not seen as a generalist?
"Business consultant" invites price comparison. "I help SaaS companies fix churn" invites a conversation.
- I can help with many things.
- Will a niche cost me work?
- How do I choose?
Choose a client type and a problem you've solved well and repeatedly. Write one sentence: who you help, the problem and the result. Use it on your site, LinkedIn and proposals, and back it with examples. You can still take other work; positioning is what people remember and repeat.
A positioning statement
| Generalist | Specific |
|---|---|
| Strategy consultant | I help family-owned manufacturers plan a sale |
| Marketing consultant | I help B2B SaaS companies fix trial-to-paid conversion |
| Operations consultant | I help clinics cut patient wait times |
How we look at it at ShoutEx
We help sharpen positioning and rebuild pages around it. Positioning versus messaging explains the difference.
- A list of every service.
- Jargon.
- No proof.
- Changing positioning monthly.
- One clear sentence.
- Real examples.
- Consistent everywhere.
- Tested in conversations.
What consultants say
Here is what consultants say.
Clear positioning helps prospects act.
Read the article →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll sharpen positioning and rebuild pages.
Book a call →Follow-up questions
Can I have two niches?
Yes, with separate pages.
Does positioning raise fees?
Specialists usually charge more.
What if the niche is too small?
Test it in conversations first.