How do I sell an app to Shopify Plus brands?
Plus brands pay more and churn less, but they buy differently: demos, security reviews and agency input.
- How do we win Plus stores?
- Do they install from the App Store?
- What do they need?
Plus brands usually choose apps with their agency, after a demo, and often need security and data answers. Offer a sales-assisted path: a Plus page, a demo booking, a security overview and custom pricing where it fits. Support Plus features they use, such as multiple stores, checkout extensibility and B2B. Build case studies with Plus stores. Track Plus revenue separately.
What Plus brands ask
- Security, privacy and data handling.
- Multi-store and international support.
- Performance at high volume.
- Dedicated support and SLAs.
- Integration with their stack.
Sales path
| Step | What |
|---|---|
| Plus page | Features, case studies, security |
| Demo | Booked, tailored |
| Security review | Questionnaire answers ready |
| Pilot or trial | On a dev or staging store |
| Contract | Custom plan if needed |
How we look at it at ShoutEx
We build Plus pages, demo funnels and CRM pipelines. Automating security questionnaires helps with reviews.
- Self-serve only.
- No security answers.
- No Plus case studies.
- Plus revenue mixed with small stores.
- Plus page and demos.
- Security overview.
- Agency relationships.
- Plus revenue tracked.
What developers and Shopify say
Here is what developers and merchants say.
Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll build a Plus page, demo funnel and pipeline.
Book a call →Follow-up questions
Should Plus pricing be public?
Often "contact us" above a certain tier.
Do we need SOC 2?
Some brands ask. Many accept a security overview.
Do agencies influence Plus decisions?
Often heavily.