How do I use content and search to bring in merchants from outside the App Store?
Merchants search Google for problems before they search the App Store for apps. Content can meet them there.
- All our installs come from the App Store.
- What content works?
- How do we track installs from content?
Write for the problems merchants search: "how to add bundles in Shopify", "reduce cart abandonment". Build use-case pages, honest comparisons and free templates or tools that lead to your app. Link to your App Store listing with tracking parameters, and use Shopify's install attribution where available. Track installs and paid merchants from content.
Content types
| Type | Example |
|---|---|
| How-to guides | How to add product bundles in Shopify |
| Use-case pages | Bundles for beauty stores |
| Comparisons | App A vs App B, honestly |
| Templates and tools | Free calculator or template |
How we look at it at ShoutEx
We plan, write and track content that brings merchants. Programmatic SEO covers scaling pages carefully.
- Feature-led blog posts.
- Untracked links.
- Thin pages at scale.
- No comparison pages.
- Problem-led content.
- Tracked listing links.
- Use-case pages.
- Installs from content tracked.
What developers and Shopify say
Here is what developers say.
Helpful content also helps AI search.
Read Google's guidance →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll plan and write content that brings installs.
Book a call →Follow-up questions
How long until content works?
Usually months.
Should we guest post on agency blogs?
Useful, relevant posts help.
Do YouTube tutorials work?
Often, for setup and how-to searches.