How do I track which marketing and outreach brings job orders?
Agency marketing often reports clicks and followers. Owners need job orders and fees by source.
- We can't tell what brings clients.
- Does LinkedIn content work?
- How do we track outreach?
Capture the source on every client lead: tagged links, call tracking, outreach campaign and a "how did you hear about us" field. Carry it into the ATS or CRM client record, then to job orders, placements and fees. Report quarterly by source. Keep client and candidate traffic separate in your analytics.
The report
| Source | Client leads | Job orders | Fees |
|---|---|---|---|
| Outreach | |||
| LinkedIn content | |||
| Search | |||
| Referrals |
How we look at it at ShoutEx
We set up source tracking from first touch to placement fee. Our UTM guide covers tagging.
- Followers as the main metric.
- Client and candidate traffic mixed.
- Source lost in the ATS.
- No fee data.
- Source on every lead.
- Separate client funnel.
- Fees by source.
- Quarterly review.
What recruiters and regulators say
Here is what recruiters say.
Track response speed alongside source.
Read the article →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll set up tracking from lead to fee.
Book a call →Follow-up questions
Do LinkedIn Ads work for agencies?
Sometimes, for niche roles. Test small.
How long until data is useful?
Two quarters.
Should we track candidate sources too?
Yes, separately.