How do I market sump pump installs and checks before the spring thaw?
Homeowners think about sump pumps when the basement is wet. The best time to sell is a few weeks earlier.
- When should we start sump pump marketing?
- Who should we target?
- Do backup pumps sell?
Start four to six weeks before your local thaw. Remind past sump pump customers to book a check, target neighbourhoods with past flooding calls, and offer battery or water-powered backups to customers with finished basements. Automation sends reminders in batches and books checks online. When heavy rain is forecast, a short message to the list brings fast bookings.
A spring plan
| When | Action |
|---|---|
| 6 weeks before thaw | Past customer reminders, check bookings |
| 4 weeks before | Neighbourhood campaign, backup pump offers |
| Rain forecast | Short message to the list |
| After the season | Follow up anyone who had water |
Use your own data
Your job history shows which streets had flooding calls. That list beats any bought data.
How we look at it at ShoutEx
We build the lists and campaigns and connect online booking. Our direct mail guide covers postcards for neighbourhoods.
- Starting when basements are already wet.
- No past customer list.
- Fear-based messaging.
- No online booking.
- Campaigns before the thaw.
- Lists from your own job history.
- Backup pump offers.
- Weather-triggered messages.
What plumbers and researchers say
Here is what plumbers and homeowners say.
Homeowners ask about sump pump failures in spring, which shows the questions to answer.
Browse the threads →Seasonal emails to past customers need consent under CASL.
Read the CRTC FAQ →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll build the lists and seasonal campaigns.
Book a call →Follow-up questions
Do municipalities offer sump pump subsidies?
Some do. Check your city and mention it if available.
Should we sell backup pumps?
For finished basements, they're an easy, useful add-on.
Can we text customers when rain is forecast?
Within consent rules, yes.