Plumbing company question · Marketing and lead sources

How do I get more Google reviews after drain and toilet repairs, not just big jobs?

Small jobs are most of your volume. If only big jobs get review requests, you're missing most of your reviews.

Answered by the ShoutEx team · Updated October 2026 for 2027 planning
How plumbing owners ask it
  • We only ask for reviews on big jobs.
  • When should we ask?
  • Can we reward plumbers for reviews?
The ShoutEx answerMarketing, automation and development team
✓ Answer

Ask every customer, automatically, when the job is marked complete: a short text with your direct Google review link and the plumber's name, plus one reminder. Small jobs like unclogging a drain create happy customers fast. Don't offer customers incentives or ask only happy ones, which Google forbids, and Google also bars asking staff to hit review quotas.

Set it up

  • Trigger on job completion in your software.
  • Use the plumber's name: "Thanks for having Dave out today."
  • Direct review link, one reminder.
  • Reply to every review within a few days.

Why small jobs matter

Reviews that mention drains, toilets and leaks help you show up for those searches. Volume and recency matter.

How we look at it at ShoutEx

We set up review automation and reply templates. Our guide to getting reviews has more.

Watch out for
  • Asking only on big jobs.
  • Discounts for reviews.
  • Staff review quotas.
  • No replies.
Good signs
  • Every job triggers a request.
  • Plumber's name in the message.
  • Replies to every review.
  • Monthly review count.
Plumbers, vendors and research

What plumbers and researchers say

Here is what Google and plumbers say.

GoogleContribution policy

Google bars incentives for reviews, selective solicitation and review targets for staff.

Read the policy →
Federal RegisterFTC reviews rule, 2024

In the US, the FTC rule bans fake reviews and incentives tied to positive sentiment.

Read the rule →
Redditr/Plumbing

Plumbers share how they get reviews and what customers respond to.

Browse the threads →

Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.

Reviews only from big jobs?

We'll automate review requests and replies.

Book a call →

Follow-up questions

Should the plumber ask in person too?

A friendly mention plus the text works well.

What about HomeStars or Yelp?

Check each platform's rules before asking.

How do we handle a bad review?

Reply calmly, offer to fix it offline.

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