What should an app company automate first?
Start where users are lost and where nobody can see what's happening.
- Where do we start?
- B2C and B2B differ?
- What pays back fastest?
First make sure key events are tracked, because nothing else works without them. Then automate onboarding messages that react to what each user has done. For subscription apps, add trial reminders and failed-payment handling next. For B2B apps, automate usage reports to buyers and pilot follow-up. Then automate reporting. One area at a time.
Usual order
| Order | B2C app | B2B app |
|---|---|---|
| 1 | Event tracking | Event tracking |
| 2 | Onboarding messages | Onboarding and admin setup |
| 3 | Trial and failed payments | Usage reports to buyers |
| 4 | Win-back | Pilot and renewal follow-up |
| 5 | Reporting | CRM sync |
How we look at it at ShoutEx
We measure, pick one area and automate with your existing tools.
- Automation without tracking.
- Everything at once.
- New tools first.
- No measure.
- Events first.
- One area at a time.
- Existing tools.
- Before and after.
What developers and the app stores say
Here is what developers say.
Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll measure and pick the first project.
Book a call →Follow-up questions
Do we need a growth engineer?
Larger apps often hire one.
How long does a first project take?
Scope it first.
Is AI needed?
Not always.