How do I generate leads for a B2B app when buyers can't try it in a store?
When the app needs an account set up by the company, the website and sales team do the work the store page can't.
- Buyers can't download and try.
- What gets demo requests?
- Which channels work?
Build industry and role pages that show the app in their workflow, with short demo videos. Offer a guided trial or sandbox account with sample data. Reach buyers through LinkedIn, industry events and partners such as resellers or software vendors in their industry. Follow up demo requests within minutes. Track demos, pilots and contracts by source.
What to build
- Industry and role pages.
- Short demo videos.
- Sandbox or guided trial.
- Case studies with numbers.
- A fast demo booking flow.
Channels
| Channel | Best for |
|---|---|
| Search | Buyers looking for the category |
| Reaching roles directly | |
| Events | Industry buyers |
| Partners | Trust and distribution |
How we look at it at ShoutEx
We build pages, demo funnels, ads and tracking. Demo to opportunity covers the next step.
- Store page as the only marketing.
- No demo videos.
- Slow demo follow-up.
- Untracked sources.
- Industry pages.
- Demo videos.
- Sandbox trials.
- Source to contract tracked.
What developers and the app stores say
Here is what founders say.
Fast follow-up on demo requests.
Read the article →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll build pages, demo funnels and tracking.
Book a call →Follow-up questions
Should we offer self-serve too?
For small teams, often yes.
Do LinkedIn Ads work?
For specific roles, with a strong offer.
What about app store search?
List publicly if buyers search there.