Financial advisor question · Winning new clients

How do I get more referrals from accountants and lawyers?

Accountants and lawyers see clients at the moments advisors matter: a sale, an estate, a tax surprise. They refer people they trust to look after their clients.

Answered by Zaki Usman, Founder of ShoutEx · Updated October 2026 for 2027 planning
How advisors ask it
  • How do I approach accountants?
  • What do lawyers want in return?
  • How do I keep referrals coming?
Zaki UsmanFounder, ShoutEx Inc.
✓ Answer

Choose a few accountants and lawyers whose clients match yours. Be useful first: share a short planning checklist for their clients, offer joint client meetings, refer work back where it fits. Make referring easy with a simple intake link and a promise to report back on every referral, within privacy rules. Track introductions and assets by partner.

Partner plan

Partner stepsShoutEx example.
StepWhat
Choose5 to 10 partners with matching clients
Be usefulChecklists, joint meetings, referrals back
Make it easyIntake link, clear process
Report backWith client consent
ReviewQuarterly coffee and numbers
ShoutEx example.

Watch

  • Referral fee rules in your jurisdiction and firm.
  • Client consent before sharing information.
  • Professional rules that limit what lawyers and accountants can accept.

This is general information, not legal or compliance advice. Your dealer, firm or compliance officer decides what you can publish.

How we look at it at ShoutEx

We set up partner intake forms, CRM tracking and follow-up reminders.

Watch out for
  • Asking without giving.
  • No report back.
  • Referral fees without checking rules.
  • No tracking.
Good signs
  • Matching partners.
  • Useful first.
  • Easy intake.
  • Assets by partner.
Advisors, regulators and research

What advisors and regulators say

Here is what advisors and accountants say.

Redditr/CFP

Advisors share how they built CPA referral relationships.

Browse the threads →
Redditr/Accounting

Accountants discuss referring clients to advisors.

Browse the threads →
Privacy Commissioner of CanadaPIPEDA in brief

Consent is needed before sharing client information with partners.

Read PIPEDA in brief →

Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.

Want more professional referrals?

We'll set up intake and tracking for partners.

Book a call →

Follow-up questions

How many partners?

Five to ten active ones is plenty.

Should I host joint events?

Yes, they work well.

Do accountants expect referrals back?

Often. Refer where it genuinely fits.

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