How do I follow up with Invisalign and implant consultation leads?
Cosmetic and implant leads are worth the most and take the longest to decide. Slow or generic follow-up wastes them.
- We pay a lot for implant leads that never book.
- How long do aligner leads take to decide?
- What should the first reply say?
Reply within minutes with a personal message and a consult booking link, then answer the two questions that stop most people: cost and whether they're a candidate. After the consult, send a written plan with financing options. Leads who don't book get a longer, useful sequence over several months, with real cases and answers to common worries. Measure cost per started case, not per lead.
Two sequences
| Stage | Timing | Content |
|---|---|---|
| New lead | Minutes | Personal reply and consult link |
| Not booked | Days 2, 5, 10 | Cost range, candidacy, what the consult involves |
| After consult | Same day | Written plan and financing |
| Undecided | Monthly for 6 months | FAQs, process, before-and-after where allowed |
Watch the advertising rules
In Ontario, RCDSO advises against incentives like reduced rates or bonuses, claims of being the best, and guaranteed results. Check your own college's rules before using offers or testimonials.
How we look at it at ShoutEx
We connect ad leads to your CRM or practice software, write compliant sequences and report cost per started case. Our implants and cosmetic guide and aligner guide cover the campaigns.
- Replies the next day.
- Discount offers that breach college rules.
- Measuring cost per lead only.
- Following up for two weeks then stopping.
- Replies within minutes.
- Cost and candidacy answered early.
- Six-month nurture.
- Cost per started case tracked.
What dentists and regulators say
Here is what dentists and regulators say.
RCDSO advises against reduced-rate incentives, superiority claims and guaranteed results in dental ads.
Read the RCDSO article →Dentists discuss implant and aligner leads and the gap between inquiries and starts.
Browse the threads →Response speed strongly affects whether a lead turns into a conversation.
Read the summary →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll connect your leads and build compliant follow-up.
Book a call →Follow-up questions
Can we show before-and-after photos?
Check your college's rules and patient consent. Never imply guaranteed results.
Should we publish implant prices?
A range helps qualify leads. Explain what changes the price.
Who should call implant leads?
A coordinator trained on the treatment, quickly.