Dental clinic question · Marketing and new patients

How do I get more Google reviews after appointments within the rules?

Reviews influence which clinic new patients call. Asking every patient, at the right moment, is easy to automate.

Answered by the ShoutEx team · Updated October 2026 for 2027 planning
How clinic owners ask it
  • How do we get more reviews?
  • Can we only ask happy patients?
  • How do we reply without breaching privacy?
The ShoutEx answerMarketing, automation and development team
✓ Answer

Send every patient a short text with your direct Google review link a few hours after their appointment, with one reminder. Ask everyone: Google forbids selectively asking satisfied patients and offering incentives, and RCDSO in Ontario bars incentives in advertising. Reply to reviews without confirming the reviewer is a patient or mentioning any treatment.

Set it up

  • Trigger the request after the appointment is completed.
  • Use your direct Google review link.
  • One reminder, then stop.
  • Track reviews per month by location.

Replying safely

Privacy rules apply in public. Thank reviewers generally. For complaints, invite them to contact the clinic directly, without confirming they're a patient or discussing care.

How we look at it at ShoutEx

We automate requests and draft reply templates the clinic approves. Our dental reviews guide covers more.

Watch out for
  • Asking only happy patients.
  • Gift cards or draws for reviews.
  • Replies that confirm treatment.
  • Ignoring negative reviews.
Good signs
  • Every patient asked.
  • Direct review link.
  • Privacy-safe reply templates.
  • Monthly review count tracked.
Dentists, regulators and research

What dentists and regulators say

Here is what the rule makers say.

GoogleContribution policy

Businesses must not offer incentives for reviews, discourage negative reviews or selectively ask for positive ones.

Read the policy →
RCDSOThe dos and don'ts of advertising, 2025

Dentists are responsible for all ads involving the clinic, including those posted by staff or third parties.

Read the RCDSO article →
Redditr/Dentistry

Dentists discuss replying to negative reviews without breaching patient privacy.

Browse the threads →

Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.

Want more reviews?

We'll automate requests and set up safe replies.

Book a call →

Follow-up questions

When should we ask?

A few hours after the visit, while it's fresh.

Can we use reviews on our website?

Check your college's rules and keep them accurate.

Do reviews help us appear in Maps?

Reviews are one of the signals for local results.

Similar questions