How do I attract more families and children to a dental practice?
Families bring several patients and stay for years. They choose clinics that make life easier for parents.
- How do we get more children as patients?
- Can families book back-to-back?
- What do parents look for?
Make family visits easy: back-to-back appointments for siblings, after-school and Saturday times, online booking for several family members and clear information on children's coverage, including the CDCP. Publish a page on children's care and first visits, time reminders around the school calendar and ask parents for reviews that mention their kids' experience.
What parents look for
- Convenient times and family booking.
- A gentle first visit for children.
- Clear coverage and cost information.
- Reviews from other parents.
Automation that helps families
Family recall that books everyone together, reminders that go to the parent for all children and school-break campaigns. See recall setup.
How we look at it at ShoutEx
We set up family booking and recall and the marketing around it. Our family dentistry guide has more.
- Separate reminders for each child.
- No after-school times.
- No page on children's care.
- Coverage questions unanswered.
- Family booking and recall.
- After-school and weekend slots.
- A children's first visit page.
- Parent reviews.
What dentists and regulators say
Here is what dentists and parents say.
Dentists discuss growing family practices and scheduling for children.
Browse the threads →Parents describe how they chose a dentist for their kids, often by convenience and gentleness.
Browse the threads →Families without dental insurance may qualify for the CDCP, which clinics can explain clearly.
Read the eligibility page →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll set up family booking, recall and parent-focused marketing.
Book a call →Follow-up questions
When do families book?
Before school starts and during breaks are common peaks.
Should reminders go to parents?
Yes, grouped for all children in the family.
Does direct mail work for families?
It can, especially to new households nearby.