Do Google Ads work for consumer subscription software?
Search catches people already looking. For many consumer products, that's a small but profitable audience.
- Is search worth it for us?
- Which keywords?
- Why are clicks so expensive?
Bid on searches that show a need your product meets: the problem, "app for" searches, and alternatives to known competitors. Send traffic to pages that match the search. Import trial and paid conversions so Google optimizes for customers, not clicks. Cut broad terms that bring signups who never pay.
Keyword types
| Type | Example |
|---|---|
| Problem | how to track subscriptions |
| Category | budget app |
| Alternative | [competitor] alternative |
| Brand | Your name |
How we look at it at ShoutEx
We set up conversion tracking, keyword structure and landing pages. Conversion tracking covers setup.
- Broad keywords.
- Clicks as the goal.
- Homepage for every ad.
- No paid conversion data.
- Intent keywords.
- Matching pages.
- Paid conversions imported.
- Regular pruning.
What founders and platforms say
Here is what advertisers say.
Search features change how people find products.
Read Google's guidance →Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll restructure campaigns and tracking.
Book a call →Follow-up questions
Should we bid on our brand?
Usually, if competitors do.
App campaigns or search?
App campaigns for app installs; search for web.
How much to test?
Enough for a few dozen paid conversions.