How do I work with creators and influencers to grow my app?
One big influencer post is a gamble. Many small creators who use the product is a system.
- Do influencers work for apps?
- How do we pay creators?
- What are the rules?
Start with smaller creators whose audience matches your users and who will actually use the product. Give a short brief with the problem and key moments, not a script. Use tracked links or codes, and get rights to run good videos as ads. Make sure every sponsored post is clearly disclosed under FTC rules in the US and Ad Standards guidance in Canada.
A creator program
- Shortlist creators in your niche.
- Free access plus a fee or revenue share.
- Brief, not script.
- Tracked links or codes.
- Ad rights for top videos.
- Clear disclosure.
How we look at it at ShoutEx
We find creators, manage briefs and tracking, and turn the best videos into ads. Spark Ads and creators covers running creator content as ads.
- One big influencer bet.
- Scripted ads.
- No tracking.
- Undisclosed sponsorships.
- Many niche creators.
- Real product use.
- Tracked results.
- Clear disclosure.
What founders and platforms say
Here is what founders and regulators say.
Community summaries describe recurring themes in public threads, not individual posts. Vendor pages describe vendor claims, so test them on your own calls.
Read next
Go deeper in the ShoutEx guides, or check the sources behind this answer.
We'll run a creator program and turn videos into ads.
Book a call →Follow-up questions
Flat fee or revenue share?
Often a small fee plus a share.
How many creators to start?
Ten to twenty small ones.
Can we reuse their videos?
Only with written ad rights.